With great pleasure, the Geelong Football Club announces that its collaboration with Carlton & United Breweries (CUB) has been extended for an additional five years.
The new Joel Selwood Stand at GMHBA Stadium has expanded seating to 40,000, but Cats supporters can still enjoy on-tap options like Carlton Draught, Great Northern Super Crisp, Peroni, and Mountain Goat Very Enjoyable Beer. Additionally, CUB bottled beers and ciders will be kept in bar fridges all across the stadium, making it possible for Cats supporters to enjoy the best selection of beer in Australia.
Simon Kelleher, Chief Operating Officer of Geelong Football Club, stated:
We are happy to announce that our collaboration with Carlton & United Breweries has been extended for a further five years.
As the Joel Selwood Stand expands our capacity to 40,000 for all Geelong home games, providing our members and fans with a distinctly Geelong match day experience at GMHBA Stadium is our top responsibility. Working closely with the team, it became evident that extending our long-standing cooperation would benefit our members and supporters the most. We are excited to elevate our cooperation over the next five years and serve customers with CUB’s beloved beverage products starting in 2024.
Being a part of Asahi Beverages, CUB feels proud. Brian Phan, Chief Growth & Strategy Officer of Asahi Beverages Group, stated:
“A fresh CUB beer in hand, Geelong supporters have witnessed some of the greatest moments in football history at their home field. It gives us tremendous pleasure to carry on that wonderful heritage with this news.
“We are proud to have our brands associated with the Geelong community, and GMHBA Stadium embodies the essence of Geelong.”
Blackman’s Brewery, located in Torquay, will also offer beer at the stadium in honor of Geelong’s distinct regional culture.
Asahi Lifestyle Beverages’ Pepsi Max, Solo, Gatorade, and Cool Ridge beverages will still be accessible in the stadium as part of an independent agreement with the Cats.
When the Cats play in front of their home crowd at GMHBA Stadium, you may be one among the 40,000 fans in attendance. Purchase your tickets at ticketmaster.com.au, or register as a member right now at membership.geelongcats.com.au.
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